Basics of Designing a T-Shirt!

We have seen many tees, tees of different varieties and styles. What appeals to us, is that few artists actually create complex designs which might look great while designing; but once it’s out, the complexity becomes a mess and it’s a huge flop!

Have you seen amazing t-shirts from Steel Magnolias The simplicity in the design and the style, the fabric used, is always the same; the tone of the style is the same across all ages. You feel attracted to it, even though you like the words or not! The simplicity makes anyone fall for it. But, why is that a hit, while other simple tee shirt brands are struggling to find a way to express them and become famous? What’s missing in them, which have to be filled? Well, the answer lies in the basics! Yes, understanding basics are important, which helps you to carry your further decisions right. Read on to know the basic of t-shirt designing, and look what you missed where, correct it and believe us, once you do, you can fly higher than any famous brand.

Aim for your Target:

This is the first point to be kept in mind. Reach for your target audience. Example, if your idea is for people in the age group 20-35, then design with the interest of theirs, call upon people in that age group, be it your friends. Ask for ideas, check out what pleases them and why? A good t-shirt design is the one that never forgets to catch the idea of the target. Can you include few shitty words for the age group of 30-35? Well, their mind-sets would be like a professional, so divide that and design. While the age group of 20-30 loves all the freedom they have and may love your quotes no matter what, given that the fabric is comfortable. Similarly, the colours you choose.

Design with your client in mind:

Well, it’s great that you have a good sense of fashion and knowledge about the best fabrics too. But, if your client has a particular specification, then you are obliged to follow that, irrespective of anything else. You are welcome to give suggestions, but not take it granted. So, involve them in every step, let them know where is their project heading to and what’s their take on it. Give suggestions about change and other things, and implement only if they approve.

Keep the colour guide in mind:

Colours are king in the tee world! Be it a plain tee, or the one that has graphics! Choosing the right colour of fabric and the right colour of pallet for designing is essential. Know what the client likes or the customers might like, and then go ahead with the final printing. It’s always best to stick to the basic colours unless you are being specified. You may experiment for self, on your own thoughts, and try them once. When the colours go wrong, the hard done design and illustration goes for the bin, which puts them in the bad light; though they are highly talented.

Keep the wearability in mind:

Yes, very true! What if the design looks stunning, but when worn it looks utterly bad? Nobody would love to flaunt it! Always while designing a tee, keep in mind the wearability of customers. How does a common man perceive designs! Think about it, as an artist you might feel glad about creating a unique design, but a layman can’t understand your illustrations and designs and hence it might fail miserably at the stores.

Construct and design all by yourself, first:

When it comes to designing, it’s a one-man army most of the times and there is nothing wrong in it. So, first create a rough outline, about the design. Draw the lines, outlines, and give rough colours and check it on a tee, how it looks!
The good design will make it look more like a single flowing design, though while doing you broke into pieces and completed. The colour should be complementing to the design and should feel fit in it. Choose colours wisely as we said before. Once you finish and design, leave it for few days, and later come back and look at it, If you see flaws and needs some changes do it, but mostly the ones that don't need a change will be the hit.